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Aqualtis fa svettare l’Italia

15/11/2007

Ecco la classifica dei più premiati dell’anno. Brand, agenzie e campagne che hanno spiccato a livello mondiale. The Gunn Report, come ogni anno, fotografa il ‘medagliere’ e stila l’elenco dei migliori, prendendo in considerazione i principali riconoscimenti sia a livello internazionale sia nazionale. Per la prima volta è stato analizzato anche il comparto interactive. 

Il Book completo e lo Showreel possono essere acquistati sul sito
www.gunnlibrary.tv. Una particolare promozione 'Membership' consente sconti e facilitazioni. E' stata inoltre attivata un online library con i migliori commercial di tutti i tempi. Sponsor dell'Edizione 2007 è Procter & Gamble.

Una notizia buona c’è. Grazie alla campagna di Leo Burnett, per una volta il nostro paese non è fanalino di coda in creatività. Podio d’onore, per quanto riguarda le nazioni, agli Usa. Fra i brand spicca Nike, seguita da Volkswagen e Sony. A TBWA (New York e Los Angeles) la migliore performance fra le agenzie.

Commercial più premiati
1- Paint, Fallon, Sony Bravia Lcd Tv (Londra): 24 punti
2- Underwater world, Leo Burnett Italia, Ariston Aqualtis Washing Machine (Milano): 23 3- Happiness factory, Wieden + Kennedy, Coca-Cola (Amsterdam): 20
4- Beard, Trade, Leak, TBWA\Chiat\Day, Skittles (New York): 19
5- Grace, Heart-to-Heart, Fever, Videogame, TBWA\Chiat\Day, Combos (New York): 17 6- Humanity, Hakuhodo, Toyota Cars (Tokyo): 16
7- Evolution, Ogilvy & Mather, Dove self esteem fund (Toronto): 15 8- Videogame, Wieden + Kennedy, Coca-Cola (Portland, OR): 14
8- Crashes, Vegaolmosponce, Axe 3 body spray (Buenos Aires): 14
10- Palace, McCann-Erickson, Happy dent teeth whitening gum (Mumbai): 13
11- Balls, Fallon, Sony Bravia Lcd Tv (Londra): 12
12- My first love, My brother & me, McCann-Erickson, Cathay Pacific 60th anniversary (Hong Kong): 11
12- The day you went to work, M&C Saatchi, Tfl/Motorcycle Safety (Londra): 11
12- Choir, Wieden + Kennedy, Honda Civic (Londra): 11
15- I feel pretty, Wieden + Kennedy, Nike (Portland, OR): 10
15- Train, Airport, Plane, Ring, Vegaolmosponce, Impulse (Buenos Aires): 10
15- Children See. Children Do, DDB Sydney, Napcan (Sydney): 10 
15- Endure, Defy, Wieden + Kennedy, Nike air max (Amsterdam): 10 
15- Old lions, Saatchi & Saatchi, Carlsberg (Londra): 10
20- Foam, Daddy, Everyday use, Materialism & campaign, JEH United, Smoothe baby face scrub (Bangkok): 9
20- Elvisintroduction, DFGW, Bbc Radio 2 (Londra): 9
20- Tea, Hidden camera, Test & campaign, DDB, Volkswagen (Londra): 9
20- Bag of smiles, Amv BBDO, Camelot Lottery (Londra): 9
24- Le marche de L'Empereur, Betc Euro Rscg, Canal + (Parigi): 8 
24- Salesman-I,II,III, Creative Juice\G1, Bangkok Life Insurance (Bangkok): 8
24- Sea of skin, Bartle Bogle Hegarty, Vaseline (New York): 8
24- Equipo, Partido, 180 Amsterdam (180\Tbwa), Adidas: 8
24- Together, Del Campo Nazca S&S, Buenos Aires Zoo (Buenos Aires): 8
24- News Story, Bartle Bogle Hegarty, Levi’s Original 501 Jeans (New York): 8
24- 44 blocks and a baguette & Owners campaign, Madre, Banco Hipotecario (Buenos Aires): 8
24- Baby, Phone, Creative Juice\G1, Thailand Yellow Pages (Bangkok): 8
24- Caravan, Saatchi & Saatchi, NSPCC/Prevention of cruelty to children (Londra): 8
24- Mother, DDB Londres, Marmite squeezy (Londra): 8
34- Safe happens campaign: Critique, Like movie, 4 hours, Crispin Porter + Bogusky, Volkswagen (Miami): 7
34- Bald, Santo, Arnet (Buenos Aires): 7 
34- Fruit pants, Half & half, Slap, Leo Burnett, Altoids (Chicago): 7
34- Parking lot, Construction site, Dog walker & campaign, Cossette Communications, The fight network (Toronto): 7
34- Alzheimers, Leo Burnett, Institute for support of abused children (Lisbona): 7
39- 25 Years Fighting Aids, Lowe, Mtv staying alive (Città del Messico): 7
40- Dangerous Liaisons, Bartle Bogle Hegarty, Levi’s original jeans (Londra): 6 40- Shakespearean Gecko, Publicis, Shera flexi board (Bangkok): 6
40- Singing Cowboy & campaign, Arnold (Boston) / Crispin PB, American Legacy Foundation (Miami): 6
40- Surgery, Madre, Nike for women (Buenos Aires): 6
40- Neon Girl, Santo, Lux shine soap (Buenos Aires): 6 
40- Museum, Asimo, Wieden + Kennedy, Honda Cars (Londra): 6
40- Hail the return of the sun, Jung Von Matt, Solon AG (Amburgo): 6 
40- Immortal, Grupo Gallegos, Energiser batteries (Long Beach, CA): 6
40- noitulovE, AMV BBDO, Guinness (LondrA): 6
40- Tyre, Twister, Robbery, Creative Juice\G1, Bangkok Life Insurance (Bangkok): 6
40- Fisherman, Dentsu, Shizuoka Broadcasting (Tokio): 6

Campagne stampa più premiate
1- Barriercycle, Polecycle, Railcycle, Leo Burnett, Clima Bicycle Locks (Bangkok): 20
2- Love or hate campaign, DDB Londra, Marmite Squeezy (Londra): 19
3- Bareback Mt, Transvestite & campaign, Saatchi & S., 42 Below Vodka (N.Y.): 15
3- China, Tourist, Divorce, Saatchi & Saatchi, Stuffit Deluxe (New York): 15
3- Chickens, Nuns, Turtles & campaign, Ogilvy & Mather, East Timor Tourism (Singapore): 13
6- Death, Lung Cancer, The End & campaign, Ogilvy & Mather, Singapore Hospice Council (Singapore): 12
7- Black, Blue, Red, McCann-Erickson, Penline Art Pens (Kuala Lumpur): 11
7- Balloon, Ice, Moth, DDB, Harvey Nichols (Londra): 11
7- Not here but now campaign, Walker, Amnesty International (Zurigo): 11
7- Get a girlfriend campaign, Lowe Bull, Axe Body Spray (Johannesburg): 11
11 Sundial, Leo Burnett, McDonald’s breakfast menu (Chicago): 10
11- Parent-Child campaign, Ogilvy & Mather, Indian Ass. For Adoption (Mumbai): 10
11- Squat, Stalk, Slouch, BBDO, Wrangler jeans (Singapore): 10
11- Fire Station, Train Station, Hanger & camp., Saatchi & S., Lego (Singapore): 10
11- Hairy Chest, First Time, Oh. The Shame, Leo Burnett, Altoids (Chicago): 10
11- St Wayne, Wieden + Kennedy, Nike (Londra): 10
17- Conejos campaign, Young & Rubicam, Tulipan (Buenos Aires): 9 
17- Wrong Working Envir. campaign, Scholz & Friends, Jobsintown.de (Berlino): 9
17- Voting billboard campaign, BBDO, BBC World (New York): 9
20- My Girlfriend, Manhattan & campaign, Saatchi & S., Glide Dental Floss (N.Y.): 8
20- Builders of tomorrow, Jung Von Matt, Lego (Amburgo): 8
20- Ace, Joker, Diamond, McCann Erickson, NAT. Council On Problem Gambling (Singapore): 8
20- Lingerie, Kinky, Bikini, Ogilvy & Mather, Fhm (Singapore): 8
20- Ballprints campaign, BBDO, Nike (Buenos Aires): 8
20- Big Meeting, Hungover, Split Up, Fallon, Tate Britain (Londra): 8
20- Power To The People, Net#work BBDO, Nedbank (Johannesburg): 7
20- Bosque, Campo, Playa, Contrapunto, Smart fourtwo car (Madrid): 7
20- Mrs Withers, Mrs Caramore, Mr Smith, TBWA\Chiat\Day, Snickers (New York): 7
20- Catfights campaign, DDB, Harvey Nichols (Londres): 7
20- Bubbles, Jwt, Sunlight Washing Up Liquid (Singapore): 7
31- Eyes, Delicate, Seduction, Straps & camp., Almap BBDO, Havaiana Slim (San Paolo): 6
31- Burnt Out Rooms campaign, Neogama BBH, Adesf smoking awareness (San Paolo): 6
31- Empire State, Cruise Ship, Wrigley Field, Saatchi & Saatchi, Tide Coldwater Detergent (New York): 6
31- Alarm, Slingshot & campaign, Rethink, Playland Amusement Park (Vancouver): 6
31- Suite Dreams campaign, Net#work BBDO, Virgin Atlantic (Johannesburg): 6
36- Toupee, Hat, Scarf Lobedu, Leo Burnett, Mercedes-Benz Slk Convertible (Johannesburg): 5
36- Soy Sauce, Mayo, Ketchup, Saatchi & Saatchi, Ultra Tide Stain Remover (N.Y.): 5
36- Bonded By Blood, TBWA\Whybin, adidas/All Blacks Nz Rugby Team (Auckland): 5
36- Thermometer, BBDO Guerrero Ortega, World Wildlife Fund (Makati City): 5
36- Saving Lives campaign, Clemmow Hornby Inge, Prince's Trust (Londra): 5
36- Built from the inside out campaign, AlmapBBDO, Volkswagen (San Paolo): 5
36- Freedom of Speech campaign, Saatchi & Saatchi, Amnesty Inter. (Varsavia): 5
36- Mount Rushmore, Jane, Godmother, McCann Erickson, Maggi ready meals (Bucarest): 5
36- Camionero, Motor Home, Security, Craverolanis, Bonafide Café noir (Buenos Aires): 5
45- War Orphans campaign, Kolle Rebbe Werb., Misereor charity (Amburgo): 4
45- Tree, Ogilvy & Mather, World wildlife fund (Bangkok): 4
45- Pores, Ogilvy & Mather, Pond’s Anti-bacterial facial wash (Manila): 4
45- Polar Bear, Ogilvy & Mather, World Wildlife Fund (Beijing): 4
45- Carimbo campaign, F/Nazca S&S, Fundacao Sos Mata Atlantica (San Paolo): 4
45- Suelos, Jwt, Ford (Santiago): 4 

Interactive più premiati
1- Nike+, R/GA, Nike (New York): 18
2- Come into the closet, Forsman & Bodenfors, Ikea (Gothenburg): 14
3- GTI Features, Crispin Porter & Bogusky, Volkswagen Gti (Miami): 14
4- The Chain, Framfab, Nike (Copenhagen): 12
5- Stockholm The Musical, Farfar, Visit Sweden Tourism (Stoccolma): 11
6- Evolution, Ogilvy & Mather, Dove self esteem fund (Toronto): 10
6- Heidies 15mb Of Fame, Farfar, Diesel Underwear (Stoccolma): 10
6- Big Shadow, GT , Microsoft XBox 360 (Tokio): 10
6- Philips Bodygroom, Tribal DDB, Philips Norelco Bodygroom shaver (New York): 10
6- The Hunt, Euro Rscg 4D, Volvo XC90 (Amsterdam): 10
6- Safe Happens, Crispin Porter & Bogusky, Volkswagen Jetta (Miami): 10
12- Clearification, McCann Worldgroup, Microsoft (San Francisco): 9 
13- Jonathan Yuen, Jonathan Yuen Graphic Designer (Singapore): 8
13- How To Party, Farfar, Swedish Alcohol Committee (Stoccolma): 8
15- Rabbit Breeding, Crispin Porter & Bogusky, Volkswagen rabbit (Miami): 7
15- Tea Partay, Bartle Bogle Hegarty, Smirnoff raw tea (New York): 7 
15- Follow The White Rabbit, Profero, Mini cooper (Londra): 7
15- Monoface, Mono, Mono new year message (Minneapolis): 7
19- Brittlelatica: Planet in Need, de Goodby, Silverstein & Partners, California Milk Processor Board (San Francisco): 6
19- Saturn: Green Line NextFest, Goodby, Silverstein & Partners, Saturn Green Line Vehicles (San Francisco): 6
19- Gorilla, Contrapunto para Wwf/Adena Membership Appeal (Madrid): 6
19- The 100 Absolutes, Great Works, Absolut Vodka (Stoccolma): 6
19- Pilots Wanted, Lowe Brindfors, Saab cars (Stoccolma): 6
19- Crash, DDB Brasil, Itau insurance (San Paolo): 6
19- Pong, F/Nazca Saatchi & Saatchi, Arno (San Paolo): 6

I Paesi più premiati
1- Stati Uniti: 305 puntos (150 Tv, 62 stampa, 93 interactive)
2- Gran Bretagna: 218 (119, 45, 54)
3- Argentina: 116 (88, 25, 3)
4- Brasile: 90 (22, 27, 41)
5- Giappone: 88 (53, 3, 32)
6- Spagna: 76 (23, 28, 25)
7- Germania: 74 (26, 22, 26)
8- Thailandia: 72 (47, 25, 0)
9- Svezia: 69 (6, 3, 60)
10- Singapore: 64 (1, 54, 9)
11- Francia: 59 (34, 22, 3)
12- Olanda: 54 (45, 2, 7)
13- Australia: 43 (31, 7, 5)
13- Canada: 43 (24, 11, 8)
15- India: 39 (27, 10, 2)
16- Messico: 35 (25, 5, 5)
17- Sud Africa: 30 (8, 22, 0)
18- Cile: 22 (7, 15, 0)
18- Italia: 22 (20, 2, 0)
20- Emirati Arabi: 21 (11, 10, 0)
21- Cina: 18 (4, 11, 3)
22- Nuova Zelanda: 17 (3, 14, 0)
23- Malesia: 16 (0, 14, 2)
24- Norvegia: 15 (11, 1, 3)
25- Belgio: 14 (8, 5, 1)

I brand più premiati
1- Nike: 63 (24 Tv, 14 campagne stampa, 25 interactive)
2- Volkswagen: 42 (18, 5, 19)
3- Sony: 39 (22, 16, 1)
4- Coca-Cola: 33 (32, 0, 1)
5- Axe: 25 (15, 8, 2)
6- adidas: 24 (11, 7, 6)
7- World Wildlife Fund: 23 (2, 15, 6)
8- Mtv: 22 (14, 4, 4)
9- Toyota: 19 (17, 1, 1)
10- Greenpeace: 16 (3, 7, 6)
10- Microsoft: 16 (5, 1, 10)
10- Skittles: 16 (15, 1, 0)
13- Honda: 15 (11, 2, 2)
13- Marmite: 15 (4, 10, 1)
15- Audi: 14 (6, 3, 5)
16- Ariston: 13 (13, 0, 0)
16- Mini: 13 (1, 0, 12)
18- Bbc: 12 (5, 5, 2)
18- Dove: 12 (8, 0, 4)
18- Mercedes-Benz: 12 (4, 6, 2)
21- Amnesty International: 11 (2, 9, 0)
21- Clima Bicycle Locks: 11 (0, 11, 0)
21- Combos Pretzels: 11 (11, 0, 0)
21- Harvey Nichols: 11 (11, 0, 0)
21- McDonald's: 11 (5, 6, 0)

Le agenzie di pubblicità più premiate
1- TBWA\Chiat\Day (New York)/TBWA\Media Arts (Los Angeles): 33 punti (28 Tv, 5 campagne stampa)
2- Saatchi & Saatchi (New York, Los Angeles): 32 (5, 27)
3- DDB Londra: 31 (9, 22)
4- Dentsu (Tokio, Osaka, Fukuoka): 24 (23, 1)
4- Fallon (Londra): 24 (20, 4)
6- Ogilvy & Mather (Singapore): 22 (0, 22)
6- TBWA\Paris (Boulogne-Billancourt): 22 (12, 10)
8- BBDO (New York): 20 (15, 5)
8- Wieden+Kennedy (Amsterdam): 20 (20, 0)
10- Santo (Buenos Aires): 18 (18, 0)
10- VegaOlmosPonce (Buenos Aires): 18 (18, 0)
10- Wieden+Kennedy (Londra): 18 (12, 6)
13- AlmapBBDO (San Paolo): 17 (4, 13)
13- Saatchi & Saatchi (Singapore): 17 (0, 17)
15- Creative Juice\G1 (Bangkok): 16 (16, 0)
15- Hakuhodo (Tokio, Osaka): 16 (16, 0)
15- Leo Burnett (Chicago): 16 (6, 10)
18- Abbott Mead Vickers.BBDO (Londra): 15 (14, 1)
19- Jung von Matt (Amburgo, Berlino, Stuttgart): 14 (9, 5)
19- Leo Burnett Italia (Milano): 14 (13, 1)
19- Wieden+Kennedy (Portland, OR): 14 (13, 1)
22- Bartle Bogle Hegarty (New York): 13 (12, 1)
22- McCann Erickson (Mumbai): 13 (13, 0)
22- Saatchi & Saatchi (Londra): 13 (12, 1)
25- Crispin Porter + Bogusky (Miami): 12 (12, 0)
25- Del Campo Nazca Saatchi & Saatchi (Buenos Aires): 12 (8, 4)
25- F/Nazca Saatchi & Saatchi (San Pablo): 12 (9, 3)
25- Jeh United (Bangkok): 12 (12, 0)
25- Madre (Buenos Aires) : 12 (12, 0)
28- Bartle Bogle Hegarty (Londra): 11 (10, 1)
28- Leo Burnett (Bangkok): 11 (0, 11)
30- BBDO (Santiago): 10 (1, 9)
30- Contrapunto (Madrid): 10 (1, 9)
30- Mother (Londra): 10 (10 y 0)
30- Ogilvy & Mather (Beijing, Shanghai): 10 (3, 7)
34- 180 Amsterdam: 9 (9, 0)
34- Net#work BBDO (Johannesburg): 9 (1, 8)
34- Young & Rubicam (Buenos Aires): 9 (3, 6)
37- DDB Parigi: 8 (2, 6)
37- McCann Erickson (Hong Kong): 8 (8, 0)
37- Ogilvy & Mather (Bangkok): 8 (5, 3)
37- Ogilvy & Mather (Toronto, Vancouver): 8 (8, 0)
37- Scholz & Friends (Berlino, Amburgo): 8 (0, 8)
37- Walker (Zurigo): 8 (2, 6)
43- Arnold Worldwide (Boston): 7 (5, 2)
43- BBDO (Buenos Aires): 7 (1, 6)
43- BETC Euro RSCG (Parigi): 7 (7, 0)
43- Bob (Helsinki): 7 (6, 1)
43- DDB Spagna (Madrid, Barcellona): 7 (3, 4)
43- Fallon (Minneapolis): 7 (7, 0)
43- Grupo Gallegos (Long Beach, CA): 7 (7, 0)
43- Lowe Bull (Johannesburg): 7 (2, 5)
43- McCann Erickson (Bucarest): 7 (3, 4)
43- Ogilvy & Mather (Mumbai): 7 (0, 7)
43- Ogilvy & Mather (New York, Chicago): 7 (5, 2)
43- Publicis Mojo (Sydney, Melbourne): 7 (7, 0)
43- Saatchi & Saatchi (Dubai): 7 (2, 5)

Le agenzie di interactive più premiate
1- Crispin Porter + Bogusky (Miami): 22 punti
1- Farfar (Stoccolma): 22
3- Forsman & Bodenfors (Gothenburg): 16
4- R/GA (New York): 13
5- Goodby, Silverstein & Partners (San Francisco): 11
6- DDB Brasil (San Paolo): 10
6- Glue (Londra): 10
6- Great Works (Stoccolma): 10
9- Lowe Brindfors (Stoccolma): 9
10- Almap BBDO (San Paolo): 8
10- Dentsu (Tokio): 8
12- CP Proximty (Barcellona): 7
13- Framfab (Copenhagen): 7
14- Profero (Londra): 6
15- Africa Propaganda (San Paolo): 5
15- AgenciaClick (San Paolo): 5
15- AKQA (Londra): 5
15- Euro RSCG 4D (Amsterdam): 5
15- F/Nazca Saatchi & Saatchi (San Paolo): 5
15- Grupo W (Saltillo): 5
15- Hakuhodo & Hakuhodo i Studio (Tokio): 5
15- Tribal DDB USA (Chicago, New York): 5
23- Double You (Madrid): 4
23- GT (Tokio): 4
23- Jonathan Yuen (Singapore): 4
23- Jung Von Matt (Amburgo, Stuttgart): 4
23- McCann Worldgroup (New York, San Francisco): 4
23- Ogilvy & Mather (Toronto): 4

I network più premiati
1- BBDO Worldwide: 156 punti (57 Tv, 71 campagne stampa, 28 interactive)
2- Saatchi & Saatchi: 135 (48, 75, 12)
3- TBWA Worldwide: 112 (79, 28, 5)
4- DDB Worldwide: 111 (50, 39, 22)
5- Ogilvy & Mather: 106 (33, 55, 18)
6- Leo Burnett: 95 (49, 38, 8)
7- Jwt: 69 (42, 23, 4)
8- McCann-Erickson: 65 (39, 15, 11)
9- Lowe: 63 (38, 15, 10)
10- Wieden + Kennedy: 51 (44, 7, 1)
11- Publicis: 36 (22, 11, 3)
12- Dentsu: 35 (25, 1, 9)
12-Fallon: 35 (28, 5, 2)
14- Young & Rubicam: 34 (14, 20, -)
15- Bartle Bogle Hegarty: 29 (22, 4, 3)
16- Grey: 27 (20, 5, 2)
17- Euro RSCG: 26 (12, 7, 7)
18- Mother: 22 (22, -, -)
19- Hakuhodo: 21 (16, -, 5)
20- Arnold Worldwide: 9 (6, 2, 1)









 

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