Delta Air Lines scommette sul fattore umano

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Human Factor

Delta Air Lines scommette sul fattore umano

08/09/2010

La compagnia aerea lancia insieme a W+K NY la nuova brand campaign 'Keep Climbing' (tv, stampa, ooh). Una dichiarazione di intenti a fare sempre meglio e andare sempre oltre, forti di persone che hanno coraggio e passione. In un business sempre più difficile, dove l'obiettivo rimane offrire ai propri clienti il miglior servizio possibile.

Credit
Tv Spot: Human Factor :60/:30
Client Delta
Project Name Keep Climbing Brand Campaign
Synopsis of spot A Visual Juxtaposition Of Planes And People. Delta. Keep Climbing.
Format Broadcast / Hd
Client Contact Heather Faulkner
Launch Date 10/1/10
Duration Of Campaign 11/21/10

W+K New York
Creative Directors Ben Hughes / John Parker
Copywriter Ben Hughes
Art Director John Parker
Producer Temma Shoaf
Account Team Lauren Glazer / Dipal Shah
Executive Creative Directors Kevin Proudfoot / Todd Waterbury / Jerome Austria
Head Of Content Production Gary Krieg

Production
Production Company Anonymous Content
Director Mark Romanek
Executive Producer Dave Morrison
Line Producer Scott Kaplan
Director Of Photography Harris Savides

Editorial
Editorial Company Spotwelders
Editor Neil Smith
Post Producer Laura O’shea
Post Executive Producer

Vfx
Vfx Company The Mill
Lead 3d Artist
Smoke Artist Tristian Wake
Vfx Producer Semley Wilkinson
Titles/Graphics Pittman Hensley

Music + Sound Design
Sound Company
Sound Designer
Music Company The Body
Music Composer Carter Burwell
Producer

Mix
Mix Company Sound Lounge
Mixer Philip Loeb
Producer

Tv Spot: Lift :60/:30
Client Delta
Project Name Keep Climbing Brand Campaign
Synopsis of Spot The Inner Workings Of The Airline Industry Are Shown, Leading Up To An Airplane Lifting Off. Delta. Keep Climbing.
Format Broadcast / Hd
Client Contact Heather Faulkner
Launch Date 9/1/10
Duration Of Campaign 11/21/10

W+K New York
Creative Directors Ben Hughes / John Parker
Copywriter Ben Hughes / Jed Alger
Art Director John Parker
Producer Temma Shoaf
Account Team Lauren Glazer / Dipal Shah
Executive Creative Directors Kevin Proudfoot / Todd Waterbury / Jerome Austria
Head Of Content Production Gary Krieg

Production
Production Company Anonymous Content
Director Mark Romanek
Executive Producer Dave Morrison
Line Producer Scott Kaplan
Director Of Photography Harris Savides

Editorial
Editorial Company Spotwelders
Editor Neil Smith
Post Producer Laura O’shea
Post Executive Producer

Vfx
Vfx Company The Mill
Lead 3d Artist Andrew Proctor
Smoke Artist Tristian Wake
Vfx Producer Semley Wilkinson
Titles/Graphics Pittman Hensley

Music + Sound Design
Sound Company Trinitite Studio
Sound Designer Brian Emrich
Music Company The Body
Music Composer Carter Burwell
Producer

Mix
Mix Company Sound Lounge
Mixer Philip Loeb
Producer