Diesel ti vuole stupido

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Diesel ti vuole stupido

15/01/2010

Perché gli stupidi hanno le palle, immaginazione, visione e sono creativi. Gli stupidi hanno coraggio e non hanno paura di fallire. Gli stupidi sono brillanti.

Ecco la prima campagna che nasce dal connubio fra il Diesel’s creative team e Anomaly, l'agenzia in cui lo scorso settembre il brand ha concentrato il conto globale (e se l'ha scelta a fine 2009 anche Sony Europe un motivo ci sarà). Stampa, outdoor, digital e azioni virali che stanno già facendo discutere il popolo blog.

Il manifesto 'be stupid'

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things...
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains...
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans...
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks...
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure...
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID